Disney Fairytale Designer Collection (2013)
This is the first in the designer series to have two dolls in each set, therefore totalling 10 dolls but only 5 sets. It was also the first in the series to feature male dolls. The set retailed at USD$129.95 plus tax (£100/€120) each therefore being the most expensive of line in terms of set but cheaper per doll if compared against the villains at around $65 per doll.
Details of the series were released on the Disney Store blog on August 1 2013 and were previewed at the 2013 D23 Expo. Similar to the exclusive Cinderella at the 2011 expo this expo released an exclusive D23 gold Snow White and the Prince variant with an edition size of 600 worldwide.
The five sets available were:
Snow and the Prince (from Snow White and the Seven Dwarves)
http://www.disneystore.com/disney/store/DSIProductDisplay?isSingleMatch=true&catalogId=10002&catEntryId=1337670&langId=-1&productId=1337670&catalogFromSearch=10002&storeId=10051&N=1000259&LSID=6147307|10676026|1mx2wml72441a
Rapunzel and Flynn (From Tangled)
http://www.disneystore.com/rapunzel...ytale-designer-collection/mp/1340088/1000259/
Jasmine and Aladdin (from Aladdin)
http://www.disneystore.com/jasmine-...ytale-designer-collection/mp/1340092/1000259/
Belle and the Beast (from Beauty and the Beast)
http://www.disneystore.com/belle-an...ytale-designer-collection/mp/1339936/1000259/
Ariel and Eric (from The Little Mermaid)
http://www.disneystore.com/ariel-an...ytale-designer-collection/mp/1340090/1000259/
Gold Snow and the Prince – 600 (D23 Exclusive)

No link available as doll was exclusive to the Expo and was not available online. However the Disney Store did release some images online, the links to these images can be found below. Thanks to the Other Steve for the links.
http://as7.disneystore.com/is/image/...0&op_sharpen=1
http://as7.disneystore.com/is/image/...0&op_sharpen=1
http://as7.disneystore.com/is/image/...0&op_sharpen=1
Just like the Villains series the Fairytale set also has consistent edition sizes with each set having 6,000 units available worldwide. The sets were to be released every other Tuesday in store and every other Wednesday online starting from August 20. The dolls released were Snow White and the Prince, Rapunzel and Flynn, Jasmine and Aladdin, Beauty and the Beast and finally Ariel and Eric.
Similar to the previous designer line, this line was released with a set of mugs, journals, stationary, jewellery, clothing and apparel. There was also a set of pins released that was limited to 250 units worldwide.
The set was also available for preorder both online and at the expo for $649.75 and unlike with the designer princess line the pins were not exclusive to the expo but available at online as well. That being said the number of units of both the preorder set and the pin set that was available online was immensely smaller than what was made available at the expo.
The first three sets released, Snow, Tangled and Aladdin had relatively moderate and consistent sales gradually increasing the further into the series we went. However Belle sold out in a matter of minutes and is currently selling for around $400 on the secondary market therefore it is expected the that final Little Mermaid set will be the fastest to sell out and will probably retail the highest on the secondary market, due to the popularity and high expectations of the final set.
In terms of what is in stall for the future of the designer line, there is current speculation that because this current Designer Fairytale set omits characters such as Cinderella, Aurora and Tiana that the Designer set expected next year would be a “part 2” of the Fairytale set to include the remaining princesses that were missed this year.
However that being said nothing has been confirmed yet so we will have to wait until around August next year before we hear anything more concrete about the 2014 Designer Set.