[Disney Pins] Much Ado About a Database, Or Who Knew Shiny Pieces of Metal Had This Much Drama?
To begin with, I am only a very casual pin collector and was not in the hobby when all of this went down. Iāve been able to piece this story together from reading way back in several forums that were very active at the time, but if anyone else knows more details (or sees something Iāve gotten wrong) please speak up. First, some backstory about Disney pin collecting and collectors:
Hardcore Disney pin collectors are a relatively small and insular community. Most non-traders tend to think of the Disney pins as enamel pins of characters that one can easily find on a pre-packed lanyard and purchase at one of the many gift shops that dot Disney parks along with the occasional set you can find at Wal-Mart or Target. As a general rule, the pins in this story are not those pins.
To start with, there are three categories of Disney pins:
- āRackā or open edition pins are produced without regard for edition number and could theoretically be available forever if Disney finds the pin profitable. These are the majority of pins that one can find on any spinning rack at a Disney park or property, along with most of the pins that proliferate at the Disney Storeās website and at other retailers.
- āLimited Releaseā pins are generally only available at a select location (sometimes only Disney World OR Disneyland), and are generally smaller in terms of edition size, but edition size is often not made public. Theoretically these pins could be as open-ended in edition size as a rack pin, or they could be incredibly limited. There is at least one infamous Limited Release pin (Rapunzel from the Reveal/Conceal Girls series) that is considered one of the lowest-edition and hardest-to-find pins out there.
- āLimited Editionā pins are exactly what they sayāa select number are produced, and they generally sell out fairly quickly to both collectors and resellers. While originally many LE pins were available online for Disney fans to purchase from anywhere in the country, these days they are almost all exclusively released at or around the Disney parks.
Itās not uncommon for older rack pins of popular characters to inflate in price on eBay, but itās a guarantee that LR and LE pins will immediately double, triple, or more in price once they are sold out and eBay becomes the sole place to get your pin fix.
Except, of course, if you trade.
Pin trading became an official Disney āthingā back in 1999, and originally was centered solely in the Disney parks. Today it also takes place online amongst people who donāt live anywhere near a park. Rack pins tend not to trade well with the pin-trading elite, which means that a trader needs LE and LR pinsāthe lower the edition size and more popular the movie/character the betterāas ātradersā (i.e. pins they donāt really care about except as currency) to trade for their āgrailsā or most-wanted pins.
And lest anyone mistake this for an inexpensive hobby, some of these hard-to-find LE and LR pins sell for thousands on eBay. That Reveal/Conceal Rapunzel pin I mentioned a moment ago? Thereās one up on eBay as I type this for $8,000.
So once upon a time, two Disney pin fans got the idea to create a database of pins. It would be crowd-sourced, which meant that people could take pictures of their actual pinsānot just stock images owned by Disneyāand people could use it to both keep track of what was āout thereā in the pin-trading world. It was also envisioned as a resource to catalog tradersā own collections and to arrange trades with other pin fans around the world.
Pin Pics was born!
Since Disney doesnāt keep an official public list of all of their pin releases, and because there are hundreds (if not thousands) of new Disney pins released annually, some of which are never available to the general public and are only sold or awarded to Disney employees, itās easy to see why a database like this would quickly gain popularity. The owners were pin collectors themselves, they welcomed anyone and everyone to add information to the database, and best of all the pin entries could be easily used to track a pinās popularity; people who wanted to trade for the pin could mark it on their āWantsā list, and people who owned one and were open to trading it could add it to their āTrades.ā The ratio between trades/wants became an easy way for collectors to evaluate a pinās āworthā outside of its original MSRP and whatever someone had most recently sold it for on eBay.
One of the other truly valuable things about PinPics was its use as a āscrapper spotter.ā
Scrapper is a general-use term in the pin-trading community to refer to A: a true production overrun that may also have flaws that led it to being āscrappedā in the factory, B: a bootleg pin made using the original pin molds but not authorized by Disney, or C: a counterfeit that looks approximately like the real pin, but may also have significant differences such as paint color, irregular stamping on the back side of the pin, strange margins, etc⦠Basically, scrapper = fake pin. Disney has an unofficial policy to not really care much about scrappers (why is a hotly debated topic amongst pin collectorsāfrom what I have gathered itās likely a combination of the cost of trying to shut down counterfeit operations in China as well as a desire not to leave a bad impression on tourists who unknowingly buy grab bags of cheap āpark tradeableā pins on eBay to trade on vacation at one of Disneyās parks). Cost-wise itās obviously better for Disney to keep the vacation-only pin traders happy and spending money on park tickets, food, and other merchandise than it is to make them feel bad for having a fake pin, especially when a real version of the same isnāt even a drop in Disneyās vast bucket. But for many collectors, pin trading is the only point of going to the parks, and scrappers arenāt considered valuable or tradeable if youāre a true hobbyist. Scrap versions of many rack, limited release, and limited edition pins all exist.
Scrappers ballooned in the mid-2000s, and PinPics was seen as a good way to track pins that had known or suspected scraper copies in circulation, as well as to verify what the ārealā pin was supposed to look like. I cannot stress enough how much the Disney pin community relied on PinPics. Tens of thousands of images were uploaded onto it over the years, virtually all of them pins that its members owned or had owned themselves. The database was not-for-profit, free to access, free to use for trading via a messaging system, free to utilize as a catalog of your own collection, and ultimately free for scrapper identification.
PinPics had its own discussion forum called PinTalk. Another forum called Disney Pin Forum (DPF) came into existence around the same time. From what I have been able to gather they werenāt really competing forumsāPinPics was mostly about its database, and DPF had no similar product, it was just a place for people to talk about pins. Both filled a hole left when an older site called Dizpins went offline. Many members participated in both forums under the same usernames, and DPF frequently referred new collectors to PinPics. Most of my links here are from Disney Pin Forum because PinTalkās archives start in 2013 when the forum moved to TapaTalk. Even the Wayback Machine wasnāt helpful in locating earlier records. Many posts from the current version of the PinTalk forum have also been subsequently deleted, particularly those that related to the drama Iām about to detail. When possible, Iāve included PinTalk links, but there are some pretty large swaths of posts that have clearly been deleted.
At the outset, PinPics explicitly allowed eBay sellers, some of whom were the same people who had uploaded all of those pictures onto PinPics in the first place, to use its images in their listings. This was notably in the early days of eBay when fewer people owned high-resolution digital cameras, and before eBay required sellers to post actual pictures of the items they were selling.
Back in 2012 all of this came crashing down around everyoneās ears.
In a nutshell, the owners of PinPics had tired of the hobby, and as such were no longer interested in maintaining the database. All of those images, all of the traffic, and all of the hotlinking via eBay likely cost quite a lot of money. So
the owners sold the database to a trio of fairly new pin collectors that went by the collective moniker of LANSAM.
As new traders (and there were rumors that at least one member of the trio wasnāt a pin collector at all, and was only interested in the potential of making money off PinPics)
LANSAM were viewed with a considerable amount of skepticism from the larger pin trading community from the beginning.
To start with, LANSAM very quickly made it clear that they were interested in turning PinPics profitable. Now, the finances of the original PinPics owners were never transparentāperiodically there would be fundraising drives to pay for server costs, but the exact cost of running the site was never disclosedāhowever LANSAM opened their relationship with the pin-trading community by teasing that they were going to upgrade the OG PinPics system to a new, better, more efficient one that would also offer some additional benefits to those who paid annual subscription fees. What those benefits were remained murky at first, but many pin traders were alarmed that content they had provided for the benefit of the hobby and for their own collections could be monetized. Worse, they were worried that they could be locked out of the images and descriptions they had provided if they didnāt pay ongoing fees to LANSAM.
Sh*t. Hit. The. Fan.
While many members of the larger community urged calm and noted that LANSAM werenāt likely monsters, that they had been vetted by the original, trusted owners of PinPics and had been found to be worthy buyers of the database, and that the subscriber benefits were supposedly going to be new features that the current PinPics did not offer, a very vocal group continued to run around shouting that the Disney pin sky was falling.
LANSAM offered to host both a Q&A chat as well as to accept questions via private message that would be answered FAQ-style on the forum as a way to quell the furor. According to people who participated,
the chat did not go well. Too many users, too little time given to answering difficult questions about the future of PinPics, and a growing awareness that LANSAM had few concrete ideas about how they would accomplish some of their stated and implied goals for the site were all highlighted in a thread about the chat on DPF. A few of the more skeptically-minded users worried that the FAQ would turn into just a selection of questions that LANSAM wanted to answer, and that since all questions had to be submitted via PM the larger userbase would have no way to know which questions LANSAM was declining to respond to. Nevertheless, the chat happened and the FAQ were posted.
Until they werenāt.
Days after both went live,
they were unceremoniously removed from the PinPics forum. No rationale was given for their removal, but the negative response to both from users who had previously encouraged others to keep an open mind was fairly obviously behind it.
At about the same time, LANSAM changed its user agreement to announce that
PinPics would no longer allow their images to be used on eBay listings, and that they were going to watermark every image that had already been uploaded onto the site as well as those users would upload in the future. Now, keep in mind that use in eBay listings had been explicitly allowed up until this point. Many pin collectors were also pin sellers, and (see $8,000 Rapunzel Reveal/Conceal) eBay pin sales can be big business. Few people on the forums would admit to being sellers as well as traders, but some did freely acknowledge that they had eBay storefronts and were upset that images they had uploaded of pins in their own collections were suddenly PinPicsā to watermark and restrict.
Internet armchair lawyering is never pretty, and plenty ensued on this topic. Lots of yelling and shouting, but ultimately very few people were either able or willing to do the work it would take to get their images (which were not apparently tagged with the username of the person who uploaded them) taken down.
Things largely died down between the larger collector community and LANSAM for a few months after this, except for an ongoing beef between a Disney Pin Forum user named TiggerNut and LANSAM. TiggerNut was one of the users most vocally upset about the watermarking/eBay issue, and was quite open about the fact that she had a large eBay store and relied on PinPics images, thousands of which she claimed to have uploaded herself, to sell her merchandise.
She continued to yell and shout regularly on DPF about how much she distrusted LANSAM, but the forumās users seemed largely tired of the conflict and ready to move on, especially if LANSAM could deliver on a better version of PinPics.
She was eventually blocked from PinPics, as were several others. TiggerNut remained convinced until the end that all of those who had been banned were being blamed for poor behavior because they were friends with her, though
others threw doubt on this theory.
At some point, TiggerNut encountered LANSAM at a pin trading event, and was very upset that it appeared that they were selling high-end pins. Some recent Googling had
led TiggerNut to believe that one of the members of LANSAM was the relative of a suspected scrapper dealer who had sold faked high-end pins. He also had a felony conviction on his record for passing bad checks. In a since-deleted DPF post,
she posted images of LANSAM at a table during the pin event, displaying pins, and heavily implied that she thought they were A: planning to use the site to set up pin sales in the future, and B: selling scrappers.
Now, as you can imagine given the concern over scrappers, reputation is a very important part of pin trading and selling. PinPics and Disney Pin Forum both had a system whereby users could rate one another, similar to the way a buyer can rate an eBay seller (though PinPicsā later went offline and never really came back). Any negative or even neutral feedbackāespecially regarding knowingly selling scrappersācould tank a traderās reputation, even if they had hundreds of positive feedback comments and only one or two negative. DPF was very cautious about the potential for libel claims against the site, and disallowed lists of eBay sellers who allegedly sold fakes at the time (a list is now prominently featured on the forum),
and TiggerNut was roundly discouraged from A: making claims against LANSAM she could not back up, and B: making accusations against someone for crimes an alleged relative may have committed.
The next phase in LANSAMās move to monetize PinPics came with the promised PinPics 2.0 site update. For months people asked what the update would look like, would this, that, or the other feature be available, when they were going to get even a sneak peek at the new design, etc⦠Finally the new site premiered, and while first impressions were mostly positive the
overwhelming sentiment turned more sour as people began
poking more extensively through the site and
realized that some of the features they had enjoyed previously were not available. There was also the problem that
the site wasnāt actually in its final form yet, and likely hadnāt been ready to debut at all. The fact that PinPics kept its old site still running for months after the supposed changeover did not help matters any; some longtime users simply refused to shift to the new site because using the old site was easier and more comfortable.
Disney Pin Forum and PinPics had not been friendly for some time at this point, with quite a lot of criticism of the new PinPics owners and site happening on DPF, but DPF users clearly still drove a considerable amount of traffic to PinPics on a regular basis, and many of them continued to be regular posters on the PinPics forum. For one thing, PinPics continued to facilitate trades, but more importantly it was where almost all users still kept track of their collections and wants. Need an image of a pin you desperately want but donāt have? PinPics has itājust copy or hotlink to it and you can put it in your DPF signature for other traders to see. The more views on that signature you get, the greater the chances are that youāll run into someone on the forum who has what you want and will trade it to you for something in your (also linked) PinPics trade list.
In 2013,
PinPics informed the owners of DPF that all links to Pin Pics must be disabled. Not just hotlinked images, which would be understandable from a cost perspective, but straight links between pages. Overnight, all of the links went dead.
This decision was reversed, but
then it wasnāt, and neither site seemed to fess up to being the ones to break the links permanently.
Because neither DPF nor PinPics had informed users about the takedown,
at first people assumed that the broken links were temporary. When an announcement was made that it had been deliberate and would be permanent, people began to lose their minds. I am going to be unabashedly editorial here and say that this decision is one of the dumbest things Iāve ever read on the internet. Hotlinking images costs server money without driving traffic to a hosting site, but straight links between the forums isnāt the same thing. Moreover, Disney Pin Forum brought traffic to PinPics (which at this point was selling pins and accepting subscriptions) through those links. It is just so much shooting oneself in the foot to shut down all links because youāre getting some pushback about changes from your own users via a third party.
When tempers cooled over a year later talks about allowing links resumed, but the damage was permanently done and most links to PinPics within the DPF archives still donāt work.
The next major concern for many regarding LANSAM and PinPics came when the newest PinPics business venture was announced. Unlike many other collectables, Disney pins had never embraced (or had an independent body willing to engage in) rating pins. Mint vs. near-mint? There wasnāt a real system in place. Seeing a hole in the market, PinPics began offering a pin-grading service. For a fee, a collector could send their high-end pin to PinPics, have it evaluated, and then get it encapsulated with a grading sticker attached to the box verifying its condition. Given how much money certain hard-to-find pins can be worth on the secondary market, this isnāt an unreasonable service, nor is it outside the realm of what many other hobbies (such as baseball card collecting) already do.
The only problem was that LANSAMās biggest weakness in the community from the beginning was its collective inexperience with Disney pins.
Many reasonable collectors asked for evidence that the person doing the rating had extensive experience with pins in the first place, much less with the very low-edition pins (see again, Reveal/Conceal Rapunzel) that most collectors whoād been in the hobby for years had never seen in person. With so many designs, how could a rater know for sure that a slightly blunted edge on a pin was a defect, not a standard feature on every pin made in that design? What about scrappers? Would the rater be enough of a pin expert to spot well-made fakes? Would he/she be able to tell the difference between an authentic pin with manufacturing defects from a scrapped fake?
No clear answers were available, only assurances that the grading service was going to be good for the community.
The grading service launched, and like so many things in this story, some parts went perfectly well and would have quelled controversy had they been announced in a timely manner, and some did not.
Tomart was in charge of the grading, which calmed fears about expertise. The graded pins, though, were a different story once they started getting shipped back to their owners. For one thing, the seals that were supposed to assure an owner/buyer/seller exactly what they were trading or selling?
Not the most unique or tamper-resistant looking sticker around.
Some were worse. The service never seemed to take off, and was quietly discontinued at some point in late 2014 or early 2015.
In late 2013
the first rumblings of a new pin database that would compete with PinPics began. People quickly pointed out that matching PinPicsā catalog would be challenging due to how long it had been around, how many older pins had been added by now-defunct collectors, and how extensively PinPicsā system of numbering pins for identification purposes had penetrated into the collecting community as a whole. This is still true, by the way, a casual search on eBay for āPinPicsā nets hundreds of hits as many sellers list the identification number created by PinPics in the title of their listing. Still, there was interest in an alternative database if it offered different features than the current iteration of PinPics while also featuring a deep catalog of pins.
Disney Pin Place was born! Less than two months later, it died. As best I can piece together, the siteās architect was scraping data from PinPics, including photos, to build the database quickly. PinPics quickly issued a
DCMA takedown notice. The
2019 read on the situation comes down squarely in favor of the takedown, but at the time people were quite upset about it.
Remember back when the sale of PinPics to LANSAM was brand new and TiggerNut was ranting that she was convinced that they were going to start selling pins?
Guess what they did? This venture involved a distribution agreement with ACME/Hot Art, a company that was licensed to manufacture high-end official Disney pins.
It was a big freakinā deal, and some of these were big freakinā pins.
How it worked was that people could pre-order these limited edition pins (costing between $40-$200, and marketed as not just pins, but works of art), pay up front, and then would receive their pins when the manufacturer shipped them from China. In addition to selling pins outright, there was also a game called
Pinopolisāalso the name of the PinPics pin-selling company--that is frankly far too confusing for me to try to explain (and I would explain it poorly), but if youāre really interested their
Facebook page has posts as recent as March of this year. Only people who placed pre-orders were initially supposed to be able to acquire these pins, but unsold inventory was sometimes later made available to the general public for not much more than pre-ordering customers paid.
Back in 2018, the Pinopolis/ACME agreement came apart. First, very expensive pins were taking monthsā6-8 or moreāto arrive after pre-orders. Payments made through PayPal have a limited refund shelf life of 180 days. Beyond that, people who had paid hundreds (
or thousands) of dollars for these pins were effectively left without recourse to get their money back, even if Pinopolis never delivered their pins. Second, no one really seemed to know what was going on with the pins,
including the people who worked for LANSAM and Pinopolis.
At one point there was even a testy standoff between two PinPics/Pinopolis reps on Disney Pin Forum about who was allowed to answer which questions. Finally, ACME lost the Disney license, leaving Pinopolis holding the bag on pre-orders that might never be manufactured. Interestingly, many of the 2018 designs have been auctioned off over Facebook Live in the last 9-12 months, so at some point Hot Art/ACME did deliver the goods, though Pinopolis stopped trying to market them on the already-burned forums of both their own PinPics site and Disney Pin Forum.
So where does that leave PinPics today? Well,
itās not pretty, kids. The site became increasingly glitchy and unreliable as the post-sale years passed, and notably went down multiple times
just prior to major pin trading events in 2017 and 2018, which is precisely when many traders needed to use it as a trades/wants record. It was all but unreadable for a period in 2019 when more page space was eaten up by ads than content. I first tried to look at PinPics while this was going on, and it was even worse than the screenshot in that last link shows. Per their own forums, at least as far back as 2018 the database itself was
starting to crumble under the weight of old, buggy code. In spite of accepting
sponsorship donations (with associated ACME pin bonuses) for years, the site struggled to support its servers.
At present, no one appears to be
maintaining the database or
uploading new pins that have been submitted by users over the last few months. Lenny, part of the LANSAM group,
posted to their forums back in October that the database is not for sale, and that they are working on rolling out an even newer update, but itās been crickets since then. As much of pin trading has moved to Facebook and Instagram itās unclear just how big a change the slow demise of PinPics is having on the larger Disney pin collector community, but for its core of dedicated longtime users
itās clearly making an impact.
A new pin database has also emerged, one that is generating its content new without using the photos or descriptions that were originally crowdsourced and then copyrighted by PinPics. To date that database has a little over 30,000 pins recorded; PinPicsā database holds nearly 120,000. No matter what happens to the databases in the future, losing PinPics as an active resource almost certainly means losing records of many pins that collectors would like to preserve.